Copywriting& Campaigns
Copywriting is one of my favorite aspects of the career I have chosen. From email campaigns, social media campaigns, and blog posts to white papers, ebooks, and landing pages, I’ve dabbled in a little bit of everything. My strength lies in trying on new voices for new brands, developing creative ideas from scratch, and watching the data-proven results speak for themselves.
See below for samples of some of my favorite campaigns!
veggiecraft farms launch campaign
When this revolutionary, gluten-free pasta brand came on to the scene, our marketing team knew this was a brand we needed to do justice. Between paid social campaign copy, an email newsletter featuring original recipes, and fresh website copy, Veggiecraft Farms became our bestselling item.
Carbon xprize blogs
While a copywriter for the XPRIZE Foundation, I worked on a series of blog posts that followed the teams working on converting carbon into useable products. Without a background in science myself, I conducted interviews with the experts and translated these big, heady concepts into relatable posts that our funders and supporters could understand and support.
2020 ebook email campaign
In 2020, Novelly released an ebook called 2020 Sucks & Other Poems About Hope. To raise awareness during a time in which many people were burned out on advertisements, I created a youthful, fun email campaign that highlighted different youth authors, selections from the book, and of course, a lot of fun GIFs.
What To say when campaign
At Novelly, my favorite social media campaign was our “What To Say When” series. We created these short, snappy conversation guides to help young people with a heart for activism navigate conflict-heavy topics with their parents and relatives. These campaigns skyrocketed Novelly’s engagement, and became our best-performing content over the two and a half years I spent there.