Veggiecraft Farms

When this revolutionary, gluten-free pasta brand came on to the scene, our marketing team knew this was a brand we needed to do justice. Between paid social campaign copy, an email newsletter featuring original recipes, and fresh website copy, Veggiecraft Farms became our bestselling item.

The initial data showed that Veggiecraft’s main consumer would be those following a gluten-free diet (those with celiac, in particular). You’ll see that much of our copy reflects this, and that emphasizing the gluten-free nature of the pasta was more successful for us than emphasizing something like its high-protein nutritional profile.